23rd November 2022

Aussie Startup Founders React To Elon Musk’s ‘Hardcore’ Approach To Twitter And Staff

Aussie Startup Founders React To Elon Musk’s ‘Hardcore’ Approach To Twitter And Staff

As Smart Company talked to more founders and business leaders, they discovered that they had some strong and interesting perspectives on how Musk is handling Twitter, particularly its people.

Brodie Haupt, Co-Founder of WLTH

“After acquiring Twitter, Elon Musk has called for increased dedication from his new employees. While this is a typical request from an eager employer, it came with an atypical form through an ultimatum to commit to working in an “extremely hardcore” fashion or leave.

“Though Elon Musk may have viable reasons, like cutting huge expenses of salaries and employee benefits, I believe his approach will have an overall negative effect on the company.

“They have probably lost a lot of talented workers with priceless contributions to the company who value their work-life balance and flexibility. Those who have chosen to stay may experience a decrease in morale as the work culture takes a massive shift to what might have attracted them to the company in the first place. Additionally, many of these employees may simply feel pressured to stay in the company to comply with working visa requirements.

“In the startup space, we do not want to emulate this type of culture. Twitter may squeeze a bit more productivity from the employees they were able to retain but at heavy costs. We want to promote a healthy and happy environment to attract top talent and retain them for longer periods.”

Full Article: Smart Company